We had been talking about advertising in ROGATE, and were assigned a blogsay (blog essay) on whether advertising influences or reflects teen culture. Teen culture consists of things such as music, movies, fashion, basically things that are in teens' everyday lives.
My classmates and I in my ROGATE class are pretty much teens so we can tell you first hand whether advertising influences or reflects teen culture. I personally think advertising influences teen culture. For example, have you ever gone to the mall with your friends, just wanting to window shop, maybe spending 1 hour at the most there? I think that there will be so many ads, screaming "The hot new celebrity wears our clothes" and "You will be cool by using our product" that they just might feel the impulse to buy something. Look at this graph! 40% of teens spend 2+ hours at the mall, probably being pulled in by the "cool new <insert item here>" or "latest fashions".
I think that advertising influences teen culture. I really don't see in any way how it reflects it. The media thinks that if they have a celebrity endorse their product that teens will think it's cool. But, "usually the media's 'cool' is different from our 'cool'," says SoCyberty. When you go shopping, and see celebrities on the poster in the store window, the media expects you to be like "OMG! <Celeb> is wearing clothes from <brand>!!!! I totes have to buy this!!!!! It's too cool!!" When in reality, I say: "Oh look, it's <celeb>. Boring! Unoriginal! If they want attention, they should have One Direction there, wearing the clothes and singing "I want you to buy these clothes!! Oh, oh, oh, I want you to buy these clothes!" (To the tune of What Makes You Beautiful)." That would get them more attention way faster than some celebrity modeling clothes. And don't say One Direction is a celebrity. They are a GROUP of celebrities! That's way different!
Anyway, what I'm trying to say is that the media tries to brainwash us. Like when I was at the mall, I saw a poster for a sale that said, "even celebrities love a sale!" It's that whole celebrity thing again. The media plays with your mind - it's like using Ethos. Credibility: if a celebrity uses it, it must be a good brand! SoCyberty says that "ads are everywhere. Eventually, these ads get to you and change the way you act, dress, or what music you listen to." I agree that ads are everywhere - it's kind of impossible to avoid them. This is showing that media influences teen culture, because the ads change the way we act, dress, or the music that we listen to.
A lot of advertising is focused on teens and children. Natalie Zmuda from AdvertisingAge says "For Coca-Cola, teens are it." In this effort to try to 'connect' with teens, they used music - an important part of teen culture. To entertain teens, they took Maroon 5, told them to stay in a London recording studio for 24 hours, and prayed that they would come up with a new song. They used this as a marketing technique because fans around the world could share their opinions and ideas. "Our success in growing our sparkling category today depends on our ability to grow and connect with teens, the generation of tomorrow," Companies do this because children and teens are a big influence on what their parents buy (not like you've heard that before!) Coca-cola's technique of using music influences teen culture because teens will listen to music, and maybe they'll think "Wow this is pretty fun...let me drink Coke now because their music is so awesomely awesome." Using something that teens like, they could influence what they drink in their everyday life. (Take Stephanie and the Pepsi commercial. She saw One Direction in their commerical and said that she loves One Direction so much, that if she drank Coke, she would probably switch to Pepsi.)
So now you've seen how advertising influences teen culture.
PS: Here is the Pepsi commercial that uses celebrities so people will like it.
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| 40% of teens spend 2+ hours at the mall, I wonder if it's all those ads.... |
I think that advertising influences teen culture. I really don't see in any way how it reflects it. The media thinks that if they have a celebrity endorse their product that teens will think it's cool. But, "usually the media's 'cool' is different from our 'cool'," says SoCyberty. When you go shopping, and see celebrities on the poster in the store window, the media expects you to be like "OMG! <Celeb> is wearing clothes from <brand>!!!! I totes have to buy this!!!!! It's too cool!!" When in reality, I say: "Oh look, it's <celeb>. Boring! Unoriginal! If they want attention, they should have One Direction there, wearing the clothes and singing "I want you to buy these clothes!! Oh, oh, oh, I want you to buy these clothes!" (To the tune of What Makes You Beautiful)." That would get them more attention way faster than some celebrity modeling clothes. And don't say One Direction is a celebrity. They are a GROUP of celebrities! That's way different!
Anyway, what I'm trying to say is that the media tries to brainwash us. Like when I was at the mall, I saw a poster for a sale that said, "even celebrities love a sale!" It's that whole celebrity thing again. The media plays with your mind - it's like using Ethos. Credibility: if a celebrity uses it, it must be a good brand! SoCyberty says that "ads are everywhere. Eventually, these ads get to you and change the way you act, dress, or what music you listen to." I agree that ads are everywhere - it's kind of impossible to avoid them. This is showing that media influences teen culture, because the ads change the way we act, dress, or the music that we listen to.
A lot of advertising is focused on teens and children. Natalie Zmuda from AdvertisingAge says "For Coca-Cola, teens are it." In this effort to try to 'connect' with teens, they used music - an important part of teen culture. To entertain teens, they took Maroon 5, told them to stay in a London recording studio for 24 hours, and prayed that they would come up with a new song. They used this as a marketing technique because fans around the world could share their opinions and ideas. "Our success in growing our sparkling category today depends on our ability to grow and connect with teens, the generation of tomorrow," Companies do this because children and teens are a big influence on what their parents buy (not like you've heard that before!) Coca-cola's technique of using music influences teen culture because teens will listen to music, and maybe they'll think "Wow this is pretty fun...let me drink Coke now because their music is so awesomely awesome." Using something that teens like, they could influence what they drink in their everyday life. (Take Stephanie and the Pepsi commercial. She saw One Direction in their commerical and said that she loves One Direction so much, that if she drank Coke, she would probably switch to Pepsi.)
PS: Here is the Pepsi commercial that uses celebrities so people will like it.
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